Description
Learn how to create, design, and coordinate special events such as conferences, exhibitions, flee markets, flower shows, farmer’s market, social events and entertainment purposes: Assessment is done by assignment. This is an extended piece of work (written report), which brings together the various skills and knowledge contained in each course and includes the actual planning, promotion and evaluation of a small event. The Event Planning and Promotions course is for learners who work in, or want to work in, any job role that may involve organising an event.
It gives learners the opportunity to:
- develop knowledge related to the nature of the event industry and knowledge required to plan a small-scale event
- develop skills in planning a successful event
- learn about how to organise an event
- develop personal growth and engagement in learning.
Learning Outcomes
At the end of the course participants should be able to:
- Demonstrate understanding of the aims of event planning
- Outline the main sectors in the events industry
- Investigate the scale and range of events
- Define aims and objectives of the chosen event
- Devise and implement feasibility study and business plan to meet event aims
- Explain the importance of health and safety in event planning
- Explain the importance of including security measures when planning an event
- Investigate effective promotional techniques for event
- Justify purpose of promotional materials used for event
- Explain the role of the brochure in promoting events
- Describe the reason for advertising when promoting events
- Demonstrate effective selling skills in event promotion
- Demonstrate the importance of personal contact
- Display appropriate dress code and event image
- Demonstrate application of the three ‘A’s
- Evaluate performance of the event according to plan
- Establish criteria for evaluation
- Devise resources to be used to undertake evaluation of event
- Analyse evaluation data
- Produce report on event performance
Entry requirements: There are no set requirements.
Delivery Method: Classroom instruction and practical demonstrations
Dates: See Summer Calendar
Time: Wednesdays 9:00 am – 1 pm
Registration Fee: JMD$1,500.00;
Deadline for Registration: June 15, 2019
Tuition: JMD$15,000.0 (This fee is the discounted fee for Summer 2019)
For more details on registration and payment: CLICK HERE
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