Edexcel BTEC Level 4 Diploma in Public Relations (QCF) has been developed to give learners the opportunity to engage in learning that is relevant to them and which will provide opportunities to develop a range of skills and techniques, personal skills and attributes essential for successful performance on the job.


  • Understanding Public Relations
  • The Use of the Written Word for Public Relations
  • Develop Working Relationships with Colleagues and Stakeholders
  • Understanding the Creative Process to Generate Ideas
  • The Media Landscape
  • Public Relations Campaign Planning
  • Communicating Effectively in Public Relations
  • Pitching Public Relations Stories to the Media
  • Delivering and Evaluating Public Relations Campaigns
  • Researching and Analysing Data for Public Relations
  • Delivering Professional Presentations
  • Personal Responsibilities and Evaluation of Own Performance at Work
  • Career Development
  • Negotiating and Influencing
  • Public Relations Work within Public Affairs
  • The Importance of Brands in Public Relations


Individuals who work in a public relations or communications field in the public or private sector who wishes to improve their competence and professional development in the area; individuals who desire to enter the public relations sector.

Modality: Classroom instructions blended with online presentations and interactivities

Start Date: October 21, 2017

End Date: Jul 21, 2018

Time: Saturdays at 9:00 am – 1:00 pm

Registration Fee: JMD$1000.00

Tuition: JMD$ 160,000.00 plus assessment and certification fee £210.00

See online calendar at www.captech.edu.jm/calendar.php or call the office (876-665-3916) for training dates and time.

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