Level 7 (Post Graduate) Diploma in
STRATEGIC MARKETING

OTHM Level 7 Diploma in Strategic Marketing

Course Overview

The objective of the OTHM Level 7 Diploma in Strategic Marketing qualification is to provide learners with the skills and understanding in marketing & branding that align with good strategic decision making to maintain organisations’ competitive advantage.

Learners acquire knowledge through an integrated approach of theory in marketing, branding consumer behaviour and digital communication management and practice using real-time activities. Successful completion of this qualification will develop learners’ strategic marketing management, consumer behaviour and branding skills and their ability to focus on the requirements of implementing an organisation’s strategy.

The OTHM Level 7 Diploma in Strategic Marketing qualification enables learners to progress into or within employment and/or to work toward a relevant Master’s programme with advanced standing.

Units

• Contemporary Issues and Principles of Marketing (20 credits)
• Consumer Behaviour and Market Communications (20 credits)
• Digital and Social Media Marketing (20 credits)
• Contemporary Challenges and Strategic Marketing (20 credits)
• Strategic Brand Management Law (20 credits)
• Marketing Research Project (20 credits)

Entry requirements

For entry onto the OTHM Level 7 Diploma in Strategic Marketing Qualification, learners must possess:

• A Bachelor’s Degree in related subject or UK level 6 diploma or an equivalent overseas Qualification
• Mature learners with management experience
• Learners must be 21 years old or older at the beginning of the course

Equivalences

The OTHM Level 7 diplomas on the Regulated Qualifications Framework (RQF) are at the same level as master’s degrees. However, they are shorter (120 credits) and learners may wish to proceed to the dissertation stage (60 credits) with university to achieve a full masters programme.

Delivery:

The Qualification is delivered via Instructor-Led live presentations and tutorials to guide your online distance learning.

Assessment and verification

All units within this Qualification are internally assessed by assessors and verifiers at the Caribbean Polytechnic Institute and externally verified by OTHM. The Qualifications are criterion referenced, based on the achievement of all the specified learning outcomes.

To achieve a ‘pass’ for a unit, learners must provide evidence to demonstrate that they have fulfilled all the learning outcomes and meet the standards specified by all assessment criteria. Judgement that the learners have successfully fulfilled the assessment criteria is made by the Assessor.

Target Group

• Holders of a Bachelor's degree or equivalent Qualification
• Individuals working or aspiring to work in Strategic Marketing

Progression

Complete your Level 7 Diploma in Strategic Marketing and step directly into the Final Stage of a UK Master’s degree.

Progress to any of the following programmes:

• Master of Business Administration (MBA) (top-up) awarded by University of Chichester delivered through London Graduate School
• Master of Business Administration (Dissertation Only) (MBA) at University of Sunderland
• MSc Professional Studies (top-up) final stage at University of Portsmouth (Learning at Work)
• MA Business Management (top-up) final stage at University of Portsmouth (Learning at Work)
• MA Professional Studies (top-up) final stage at University of Portsmouth (Learning at Work)

  To view detailed information about MSc Degrees from the University of Portsmouth CLICK HERE.
  

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  Start Date: January 29, 2024

  Duration: 9 Months/6 Months Fast-Track

  Tuition: $220,000.00 (Does not include assessment fee)

  Registration fee: J$2,500.00

  Registration Form:

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